Animated videos are the golden goose of marketing strategies, consistently delivering superior engagement rates. But have you ever wondered why this content hold such sway over audiences? As an experienced animation production company, Flikli sheds light on the psychological aspects that make animated videos so effective.
Visuals First: The Power of Sight
Human beings are predominantly visual creatures. An estimated 80% of the information we absorb comes by visuals via our eyes (as opposed to 20% from reading). When you couple this innate preference for visuals with the dynamic, colorful nature of animated videos, it’s no surprise that they attract and hold attention more effectively than textual content. Simply put, being able to tell and show at the same time, helps your audience understand better and stick around to hear more of your message.
Simplicity: Processing Ease and Enjoyment
The human brain has a bias towards simplicity. It’s a survival instinct – the less energy we use to process information, the better. That’s why complicated concepts presented through animated videos, with their clean lines and clear visuals, are easier to comprehend and more enjoyable to watch. This has proven out as video content is expected to hit 82.4% of all content consumed online this year.
Emotion: Creating Connection and Driving Action
Animation has the power to elicit emotions, whether it’s nostalgia from a familiar cartoon style or excitement from vibrant visuals. Emotions create a deeper connection between your audience and your brand, influencing their decisions and increasing the likelihood of conversions. With mission-driven companies continuing to influence buying decisions, creating an emotional connection is more important than ever.
Narrative: Storytelling for Memory Enhancement
Stories help structure information and enhance memory retention. In fact, people are 22 times more likely to retain information if it’s wrapped in a story. Animated videos can weave complex ideas into compelling narratives, making your message more memorable. This storytelling aspect is not just entertaining but also increases the chances of your brand staying at the forefront of the audience’s minds.
Novelty: Tapping into Curiosity
Animated videos are inherently novel and tap into the human brain’s curiosity. This novelty keeps audiences engaged, wanting to see what comes next, ultimately leading to longer watch times and higher engagement rates.
At Flikli, we leverage these scientific principles to create animated videos that captivate audiences, evoke emotions, and encourage actions. Understanding the science of engagement allows us to craft content that isn’t just viewed—it’s absorbed, remembered, and acted upon.
Get in touch with Flikli to learn more.