Focus, Clarity, Results

Great software that makes a difference, whether through innovation or excellent functionality and usability, is usually software that has kept its human users in mind from the very beginning of the product development process. Our video for Onespring shows how they help their clients focus and explore during the ideation stage so that they can create truly meaningful software.

The Script

They say ideas are a dime a dozen, but it’s ideas that allow companies to innovate, evolve, and grow. Most product development life cycles follow a similar path; regardless if they’re for a product or software application. And it’s the beginning of the cycle where ideas start their journey. However, Being innovative is not only about new ideas. It’s the exploration of ideas that ultimately drives value. Most companies start by following the numbers. But great ideas aren’t defined by spreadsheets, they’re defined by human needs and desires -- the same human traits that drive decisions to buy or not to buy. So how can companies more effectively link their ideas to what customers want, or need? It all starts with closing the communication gap between your ideas and customers. Companies need to extend the way they explore, communicate, and validate ideas... and bridge the gap between what companies “think” their customers want and what they “actually” want. This requires new skill sets and disciplines during the idea stage. Such skills as design, visualization and facilitation all play a role in communicating and validating ideas. The key is bringing these skills to the lifecycle earlier, when they’re more useful. The better you can communicate your ideas, the more likely you’ll be able to create something meaningful. To learn more, visit us at